Hiyo was built as a healthier alternative to alcohol, born out of a personal moment when the founders' family members were hospitalized for alcohol-related issues in 2019. Rather than swap alcohol for a boring soda and lime, Hiyo formulated a social tonic using premium, organic ingredients like ashwagandha, lion's mane, l-theanine, lemon balm, passion flower, and ginger, designed to produce a stress-relieving, mood-boosting float feeling. It's built for solace on the sofa, happy hours without hangovers, and more presence at parties.