More Than a Shop - A Community Hub

While online shopping is convenient, nothing replaces the real-life connection sparked in your favourite local store. That’s where Søbr Market shines.

Our bottle shops aren’t just retail spaces - they’re welcoming, stigma-free environments where curiosity is encouraged, questions are welcomed, and every customer feels seen. Whether someone is newly sober, sober-curious, pregnant, training for a marathon, or just looking for a great-tasting alternative, Søbr Market offers a fun, inclusive place to explore the best the non-alcoholic world has to offer.

From premium alcohol-free wines and craft beers to zero-proof spirits and ready-to-drink cocktails, our shelves are thoughtfully stocked and constantly evolving. Our staff are passionate storytellers and category experts, ready to help customers discover something new every time they visit.

If you're passionate about people, curious about the growing NA category, and want to build a business rooted in purpose, a Søbr Market franchise could be the perfect fit.