Myth is a British non-alcoholic cane spirit founded by therapist-turned-entrepreneur Colette Safhill, who set out to create something beautiful and exciting to drink without alcohol. The flagship Coconut White Cane Spirit won the Zero Alcohol Trophy at the IWSC in 2022 and Gold at the inaugural World Alcohol Free Awards in 2023, with judges noting notes of coconut, peach, and caramel reminiscent of a classic coconut rum. A Spiced Dark Cane Spirit rounds out the small-batch, artisan range, built to work as a mixer or sipped neat.